Truly let me hire 12 of my favorite artists to create 12 pieces of artwork that represent their interpretation of each flavor of Truly Hard Seltzer. Then we put the art on limited edition boxes and gave them away to influencers…and then made some posters…and maybe a surfboard. #trulyflavordrop
Artwork by Sophy Hollington, Rich Tu, Alex Trochut, Shawna X, Bang Sangho, Mike Willcox, LaBoca, Eero Lampinen, Alva Skog, James Dawe, Justyna Stasik and Sean Freeman.
Creative direction, Andrew Hunter + Doug Murray. Production and co-art direction for art and photography, Adrienne Darnell.
Artists featured:
Rich Tu, Shawna X, Eero Lampinen, Alex Trochut, Alva Skog, Sean Freeman, Bang Shango, LaBoca, Justyna Stasik, Mike Willcox, James Dawe, Sophy Hollington